MARKETING INTELLIGENCE: TOOLS FOR THE NEW AGE MARKETER

Description

The method of accessing, aligning, and examining marketing data remains largely manual and labor-intensive. Numerous marketers dedicate at least one week each month to gathering, cleaning, and structuring data for reporting and analysis.

As a result, nearly 41% of their time is squandered on these repetitive activities, leading to performance reports that are generated after the fact, making it too late to modify content or spending in order to minimize waste and enhance customer value.

Our latest analytics solution, Marketing Intelligence, which is integrated into the Agent force 360 Platform, addresses these issues. It leverages the capabilities of Data 360, Agent force, Einstein AI, and Tableau Next to continuously link, harmonize, and convert third-party marketing performance data into reliable insights that both marketers and agents can utilize to optimize campaign expenditures and outcomes without the need for manual intervention.

Get an immediate overview of your program’s effectiveness with Marketing Intelligence’s ready-made Tableau Next dashboards tailored for marketing, AI- generated campaign summaries, and Agentforce that independently detects and suggests enhancements for campaigns that are not meeting expectations.

Define campaign objectives based on key performance indicators relevant to your business, allowing you to effortlessly forecast and track performance across various dimensions (such as audience, campaign, channel, or objective) to maximize the return on every dollar invested.

Gain insights into how your investment in paid media aligns with your business objectives through the integrated attribution modeling and reporting offered by Marketing Intelligence. This feature seamlessly links your external campaign data to Salesforce’s standard CRM framework, providing marketers with comprehensive visibility into each interaction point where advertisements were displayed.